Ferran Adrià to Host Twitter Q&A about Creativity on Oct. 29

Ferran Adrià to Host Twitter Q&A about Creativity on October 29

Ferran Adrià, the inventive chef who turned elBulli from a restaurant into the upcoming elBulli Foundation — a space “that will stage a permanent exhibition which presents a narrative to help understand its historical and culinary evolution” as well as “provide facilities for activities related to the process of creativity” — will host a Twitter Q&A about his creative process at 5 p.m. on Wednesday, October 29.

On the same day, Adrià’s exhibition “Auditing the Creative Process” will debut at the Fundación Telefónica, and be open to the public free of charge until March 1 2015.

“Adrià has drawn a map of the creative process, which represents the plane of the sample, which unfolds through the different exhibition spaces,” promises a portion of the exhibition guide. “In this way, the visitor will discover, step by step, variables that elBulli considered relevant in the process. Using a compass and a few quotes that accompany each exhibition space, visitors will discover the pieces of the puzzle of the creative process.”

Use the hashtag #preguntaAFerran on Twitter to commiserate about creativity with Ferran Adrià.

For the latest food and drink updates, visit our Food News page.


Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.