SoBe Apologizes for ‘Help Me Trapped in SoBe Factory’ Bottle Caps

Some consumers are upset about a joke message printed on SoBe bottle caps

These messages under SoBe bottle caps have sparked people to respond on SoBe's Facebook page.

SoBe, the beverage brand known for their LifeWaters and Elixirs, apologized on July 2 for printing a “joke message” under its bottle caps, according to ABC News.

The caps said “Help Me Trapped in SoBe Factory.” Concerned SoBe drinkers have been posting photos of the bottle caps on SoBe’s Facebook page since earlier this year.

SoBe, which is owned by PepsiCo, responded to these photos on their Facebook, saying: “Hi there, we're sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage. We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.”


SoBe began responding to concerned posts back in April, but customers are still posting photos of the bottle caps. A spokeswoman for SoBe told ABC News the company hasn't received a large volume of complaints from customers and that the responses on social media are mostly people who understand that the message is a joke. The message was created for a contest in 2013 called "Message in a Bottle," which allowed people to submit messages for the bottle caps.