Crumbs Re-Opens in New York with Cronut Imitator

Crumbs Bake Shop re-opened in New York today under new ownership, with 25 more locations to come in the next month

Crumbs is hoping that their new shift toward a wider variety of desserts will be a sweet recipe for success.

After the Great Cupcake Panic of 2014, caused by the announcement of Crumbs Bake Shops’ closure, the beloved bakery is back up and running again under new ownership.The grand re-opening happened bright and early onTuesday, October 14 at the location on Broadway between 37th and 38th Street. in New York. An additional 25 shops will open all across the country throughout the month.

The new Crumbs will run under the tutelage of new owners Marcus Lemonis, entrepreneur and host of CNBC’s The Profit, as well as Fischer Enterprises (the company that owns Dippin’ Dots).

"Saving this iconic bake shop was important to me not only because of its existing delicious products, but because there is a tremendous opportunity to expand product offerings so that every sweet lover can find something they’ll enjoy,” said Lemonis in a press release on his blog.


 The bakery will offer some Crumbs original favorites, like the red velvet cupcake, but cupcakes will only make up 50 percent of the menu, according to The Daily News. Crumbs will be rolling out a line of ice cream, as well as a cronut imitator called the Crumbnut, and the Baissant, a bagel-croissant hybrid.

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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi