Apple Beats Coca-Cola as World's Most Valuable Brand
Despite how cool food may be now, it's still not quite as cool as tech.
So much so that Coca-Cola's 13-year streak as the world's most valuable company has ended; the Interbrand report has named Apple as the world's most valuable brand, The New York Times reports.
Interbrand, who releases the report every year, has been compiling the Best Global Brands report since 2000. And since its inception, Coca-Cola has always been number one. This year, however, Interbrand named a new number one, dropping Coca-Cola two spots.
"Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple," the report starts out. Apple is estimated to be worth $98.3 billion, a 28 percent increase from last year. Coca-Cola's brand also rose by 2 percent (to $79.2 billion), but it still fell short.
Meanwhile, Google was bumped up to second place, leaving Coca-Cola at the respectable yet forgettable third place position.
Coca-Cola, however, is still the first of two food and drink companies in the top 10. McDonald's falls at number seven, although GE, with its kitchen tools and gadgets, is the sixth most valuable brand.
Meanwhile, Pepsi is still only 22 on the list, Kellogg's is 30, and Budweiser falls at 31. Head on over to Interbrand for the full report.