$1 Billion Worth of Doritos Locos Tacos Sold
Some five months after selling 500 million Doritos Locos Tacos in May, The Huffington Post reports that now, Taco Bell has sold $1 billion worth of Doritos Locos Tacos in the history of the hybrid stoner food.
A Taco Bell official reported that as of Saturday, Oct. 12, more than $1 billion hybrid tacos were sold, whether it's the original nacho cheese flavor, Cool Ranch, or the new Fiery taco.
Since the rollout, which was discussed as "the biggest launch in Taco Bell history," the company has reportedly hired 15,000 new employees to deal with the high demand. Not bad for tacos.
The first Doritos Locos Taco was launched officially in March of 2012, although the Internet had whispers of the hybrid taco long before that. The original nachos flavor was soon followed by Cool Ranch the following year in March of 2013, followed swiftly by the spicy Fiery cousin in August. Each taco has a suggested retail price of $1.29, and the tacos have only been out for a little more than a year and a half. You do the math.