Mustard on Tap in London’s New Gourmet Mustard Boutique
For the first time outside of France, La Maison Maille has opened up a boutique in the heart of the U.K. capital, London. Producing its famed Dijon mustard since 1747, La Maison Maille is known for its high-quality mustards, vinaigrettes, and French cornichons. The mustard-makers have two long-established locations in France, one in Paris and one in Dijon, and the new storefront in London, which opened in late October 2013, is the company’s third boutique.
The new 2,000 sq. ft. boutique in London aims to become a “must-visit destination,” for locals and tourists looking for gourmet-food stores, according to a recent press release. More than 60 varieties of mustards, vinegars, and cornichons are on sale at the new La Maison Maille, with unusual mustard flavors such as Crème de Cassis de Dijon, Parmesan & Basil, and Fig & Coriander.
The boutique will also feature Maille’s exclusive "mustard on tap" — mustard served using an authentic French porcelain mustard pump. According to a press release, this deep-rooted method was used by Maille’s founder to serve European royal courts in the 18th century. Served from the pump, the selected mustards have special characteristics including a rich, creamy consistency and nuances of spice. To celebrate the opening, the boutique in London is currently featuring Maille Chablis Mustard with Black Truffle on tap, a refined blend of chablis, a popular white wine of the Burgundy region, and black truffle from the Périgord region.