McDonald's Testing $15 Blitz Box of Goodies
Here's another interesting marketing move on McDonald's part: In addition to testing out a Dollar and More menu (where prices run between $1 and $5), the burger chain is testing out a "Blitz Box" in the Kansas City, Mo., market.
According to USA Today, this is the first time McDonald's has tested this type of meal in the United States, which makes sense considering how much food comes in the box... and how many calories, we're sure.
For $14.99, the Blitz Box gives you all the important items off the McDonald's menu: two Quarter Pounders with cheese, two medium fries, and 10 Chicken McNuggets with sauce, a meal for two essentially. The only thing missing: drinks, and maybe an ice cream cone.
This is the first family meal of sorts that the chain has tested in the U.S. markets; outside the States, USA Today reports, McDonald's has sold the Family Dinner box in Australia (four burgers, four fries, four drinks, and McNuggets) as well as the McBox in the Czech Republic and the Family Breakfast Box in Malaysia.
Other chains have also tried the group meal package. Pizza Hut launched their $10 Dinner Box (pizza, breadsticks, and cinnamon sticks) last year, followed quickly by Domino's Perfect Combo (two medium pizzas, two liters of soda, bread, and cinnamon sticks). And of course, KFC is the king of the big meal packages thanks to it's classic bucket.