Yikes. Last night, during the presidential debate, KitchenAid made a serious social media blunder, tweeting, "Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president."
The message was quickly deleted, but not before it was retweeted by multiple people. "Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion," KitchenAid tweeted soon after.
Naturally, the logical conclusion is that a member of the Twitter team accidentally tweeted that out onto the corporate account, instead of using their a personal account.
Brand representative Cynthia Soledad has tweeted out, "I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier." The message was "carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore," Soledad goes on to say. "That said, I take full responsibility for my team. Thank you for hearing me out," was the last tweet of the statement. Social media, guys. Bound to go wrong sometimes.