KFC has added bacon to its line of KFC Famous Bowls in a new a limited-time offer.
The new Cheesy Bacon Bowl consists of the same ingredients in the quick-service chain’s traditional Famous Bowl — mashed potatoes, corn, Popcorn Chicken, home-style gravy, and shredded cheese — but is topped with crumbled bacon.
“Five years ago we unveiled our KFC Famous Bowls to great consumer fanfare,” KFC chief marketing officer Barry Westrum said in a statement. “Since then, they’ve been a consistent fan favorite. And to honor the fifth anniversary, we’ve added an amazing new layer of bacon.”
The item sells for $3.99 at participating restaurants; prices may vary by location. The Cheesy Bacon Bowl also joins two other varieties of bowls featuring corn, chicken, gravy, and cheese on a base of either rice or biscuits.
In a related social-media promotion, KFC is offering one of its @kfc_colonel Twitter followers a year’s worth of Cheesy Bacon Bowls and other unnamed menu items.
The winner must tweet about the new menu item’s bacon using the hashtag #BaconBowls. The tweets will be reviewed from Oct. 18 to Oct. 28, and will be judged on originality, creativity, and brand relevance, the company said.
The company also launched a television campaign for the new menu item with the tagline, “Everything’s better with bacon.”
Watch the Cheesy Bacon Bowl commercial; story continues below.
Louisville, Ky.-based KFC Corp., a subsidiary of Yum! Brands Inc., has more than 15,000 restaurants in 109 countries and territories.
— Charlie Duerr