Johnny Rockets Gets a Makeover
Johnny Rockets is implementing a new and updated look to keep up with modern times.
Lloyd Sugarman, a 20-year Johnny Rockets franchise veteran requested the new design developed by Morris Nathanson Design, based in Pawtucket, R. I.
The prototype offers a variety of packages, which can be customized based on cost parameters for each restaurant.
The packages offer a combination of both the classic Johnny Rockets look, as well as a new contemporary look including two-toned red and ivory vinyl upholstery and Corian countertops and counter edge details.
The restaurants will feature neon signs and pop art-inspired wall decorations featuring Johnny Rockets’ signature hamburgers, fries, and shakes in some of the packages.
The lighting, as well as the upholstery, tile walls, and mosaic floors will also be receiving a facelift. The walls behind the open cooking area will be white subways tiles. The lighting will be updated with ceiling cove lights with chrome valances, spoke lighting, and recessed down lighting.
"We're thrilled to have created a full complement of new design options for our franchise partners and property owners," said Cris Pangan, vice president of development for Johnny Rockets. "We kept elements that our guests readily identify with our brand, while adding interesting, eye-catching nuances that continue our company's momentum. The designs balance what is unique and timeless about Johnny Rockets with a fresh, contemporary new look."
The New York City South Street Seaport location, which opened last summer, showcases the new look. Several other Johnny Rockets around the country have also added some of the new touches. The Opry Mills, Tenn. Restaurant opening this summer will have the new look as well.