Glendale, Calif.- based International House of Pancakes rolled out their newest menu item today: brioche French toast. The dish is hailed by the company as "the next generation of French toast" in a release. "Thick-cut slices of rich round brioche bread are soaked in a lightly-sweetened vanilla batter and grilled to a delicate warm golden crispiness that is perfectly ready to layer with three flavorful varieties of toppings," it states.
The French toast comes with three slices to a serving, and can be ordered alone, as part of a combo, or with a few new toppings: Bananas Foster (bananas in a butter-brown sugar glaze), Berry Berry (a blueberry and strawberry topping), and Peaches & Cream (sweetened peaches, honey-roasted pecans, and vanilla cream).
Brioche is known for being higher in egg and butter content than, say, white bread, and has long been a French toast favorite (along with its cousin, challah). IHOP, which is owned by DineEquity, has more than 1,500 restaurants worldwide, and has recently been making headway into the New York City market.