Ice Cube Stunts Via Rube Goldberg-Esque Setups

Putting ice into a glass is pretty mundane stuff (unless you're an ice-carver, obviously) but Coca-Cola's new campaign makes it the stuff of viral videos.

Shane and Collin (last names unknown) put together a compilation of epic ice cube stunts for Coca-Cola, using straws, Popsicle sticks, slides, and more to place 63 ice cubes into 61 Coca-Cola glasses in less than 90 seconds.

Watch below to check out all the Extreme Ice Cube Stunts, just to get you through the rest of the week. There are McDonald's boxes, glass bottles, Rube Goldberg-esque antics, and slinkies (slinkies!) involved, so it's definitely worth your 90 seconds, as the boys mix some knowledge of physics and a ton of creativity. It all goes perfectly until the very end (as it was all filmed in one shot) when the boys screw up the easiest part: Placing a straw into the glass by hand. Really?