Hooters Is Getting More Competition
Some people may go to Hooters for the wings, but that doesn't stop people from associating the restaurant with tight shirts and orange hot pants.
It seems, however, that the business model is working. AP reports that "breastaurants" like Twin Peaks are all growing, with the nation's top three chains behind Hooters growing 30 percent or more in the last year.
Sure, these places only represent 1 percent of the nation's restaurants, but compared to the decline of Applebee's and Bennigan's, the upward swing for breastaurants is surprising.
Technomic, a food industry research firm, found that Twin Peaks sales have grown 35 percent from the previous year, to $4 million. "The younger crowds want to go to a newer place, not where mom and dad took them," analyst Darren Tristano told AP.
Of course, these restaurants all say their food also has appeal. "Having really attractive cast members and servers is part of our concept; I think it makes us unique. The costumes are a nod of the hat to the traditional Irish and Scottish costumes," Mark Voss of the Tilted Kilt in Denver told us. But of course, just as people can go to Hooters just for the wings, "We have great food, a unbelievable sports viewing, a really great selection of beers," Voss said.
Back in February, "breastaurant" coffee shop Baristas made the news when the bikini-clad workers began working on a reality TV show. At the time, the shop was launching outposts in New Jersey, Arizona, and Florida.
Additional reporting by Marcy Franklin.
Jessica Chou is an associate editor at The Daily Meal. Follow her on Twitter @jesschou.