the most popular Halloween candy in America

The Most Popular Halloween Candy? Skittles

Move over, chocolate
the most popular Halloween candy in America

Trick-or-treating is a beloved Halloween tradition for the young and the young-at-heart, but the candies in the baskets and bags of kids have changed throughout the years. While some treats come and go as fads, the most-sold and most popular Halloween candy of 2020 just happens to be a classic.

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According to data from, the most-sold Halloween candy of the last 13 years is Skittles, followed by Reese’s Peanut Butter Cups, Starburst, M&M’s, Hot Tamales and candy corn. 

As for candy corn, some might argue the tri-colored and triangular treat is wildly divisive, but it locks in at No. 6 nonetheless.


Although Halloween will look quite different this year because of the coronavirus pandemic, that doesn’t mean it’s canceled. With proper guidance, you and your family can celebrate safely and, with luck, secure pillowcases and plastic pumpkin-shaped buckets full of the most popular Halloween candy in your state.