Food Watchdog Awards ‘Golden Windbag’ for False Advertising

Baby food and Vitaminwater win German Windbag awards

The German food watchdog group Foodwatch awarded Nestle its "Golden Windbag" award for false advertising.

A German food watchdog group has handed out its “Golden Windbag” awards for false advertising on food products, and the questionable honors have gone to some very big companies this year.

According to The Local, a liquid meal for babies from Nestle’s Alete baby food brand won the top prize. The drink’s packaging says it is rich in vitamin D and Omega-3 fatty acids, and it is covered in pictures of golden corn. But according to Foodwatch, the product is also full of sugar.

“These high calorie liquid meals lead to overfeeding and tooth decay,” Foodwatch said in a statement. “Doctors have been warning against them for a long time.”

Foodwatch also says that the German Child and Youth Medicine Society has been campaigning to get the baby drinks removed from the market for several years, saying they are “irresponsible and endanger children’s health.”

Second place in the Windbag awards went to a Knorr chicken soup that reportedly contains no actual chicken. Third place went to Coca-Cola’s Glaceau Vitaminwater, which Foodwatch called “cheap water pepped up with flavourings, colourings and added vitamins.”


The “windbeutel” for which the awards are named is a type of cream puff, but in German it also means “windbag.”