We Tried Hershey’s Gold, and Here’s How It Tastes

Hershey’s Gold bars celebrate the chocolatier’s sponsorship of the U.S. Olympic and Paralympic teams

Is the Hershey's Gold deserving of its name?

If there’s one thing that is synonymous with a Hershey’s candy bar, it’s chocolate, right? For over 100 years, the iconic candy brand has been producing chocolate bars for children (and adults) to delight in. Well, no more. On November 1, Hershey’s launched the fourth product in their signature bar line: the Hershey’s Gold, a caramelized creme bar with chopped peanuts and pretzels. Yeah, you read that right: There’s no cocoa in this mix.

So just how is a chocolate bar without the chocolate? We were beyond intrigued. So our friends at Hershey’s sent us a few samples of this new bar so we could see how it turned out. Eleven of The Daily Meal’s staffers gathered to taste the bar and found that it definitely had the caramel sweet taste that Hershey’s promised, for better or for worse.

“I appreciate that they kept the classic Hershey squares, which makes sharing so much easier,” one editor commented. “The salty and sweet flavor balance was skewed toward sweet, so sharing is vital.” Another felt that while the bar was very sweet, the peanuts and pretzels added a nice texture and saltiness that helped to counterbalance the sugar rush. Many thought that the Hershey’s Gold reminded them of toffee, thanks to the nutty and caramelized flavors.


The Hershey's Gold maintains the signature break-off squares.

And truly, “the pretzels were the real MVPs,” as one editor said. “The crunchy texture made the bar enjoyable to chew.” Many editors thought that they preferred Hershey’s chocolate products, but would consider buying this bar to share with friends.

If you want to try it out yourself, the Hershey’s Gold Caramelized Creme Peanuts & Pretzels bar will be on shelves nationwide starting December 1. Until then, consider snacking on these 11 things you didn’t know about Hershey’s.