Starbucks to Begin Offering Fancy French Cookies
Starbucks is partnering with French bakery Michel et Augustin to provide customers with fancy cookies.
Twenty-five Starbucks in Manhattan will sell these Parisian baked goods to start, with the possibility of French and U.K. outposts following suit.
The two companies created the partnership after a meeting in Seattle between the Paris-based bakery’s officials and Starbucks CEO Howard Schultz.
“We had a meeting with Howard where we talked about entrepreneurship, changes in life, and taking risk,” Charlotte Cochaud, Michel et Augustin’s brand content manager, said in a press release following the meeting. “He was very impressed with our trip, so they decided to do it and distribute our recipes.”
This partnership comes a week after Starbucks announced a plan to close its 23 La Boulange bakery–cafés in the next three months. These bakeries offer high-end baked goods similar to Michel et Augustin’s specialties.
The bakery chronicled their experience of traveling to America and negotiating with Starbucks on their website with an assortment of videos, photos, and articles.