McDonald’s Has Begun Testing a Fried Chicken McGriddle
Eleven McDonald’s locations across central Ohio have started testing a Chicken McGriddle, a fried chicken patty between two syrup-infused pancakes — the closest McDonald’s has come to introducing a chicken biscuit.
Given that fried chicken sandwiches are having a bit of a moment (think Shake Shack, Fuku, and of course, the manifest destiny of Chick-fil-A), it’s a smart move for McDonald’s to at least consider the possibility of a new McGriddle.
“It’s a chicken-and-waffles taste,” McDonald’s franchise owner Brian Mortellaro told Columbus Business First. “I just think that’s something that isn’t out there right now.” For now, the restaurants chosen to participate in the test run will on customer surveys and reactions, not sales, to decide if the Chicken McGriddle can go the distance. If all goes well, the product could reach the rest of Ohio later this year.
“Filet-o-fish, Big Mac — both of those started with owner-operators,” said Mortellaro. “We took this idea up the chain and they’re letting us try it out. Personally, I love the product, so I’m hoping it’ll do well.”