Beginning in January, McDonald’s restaurants will ditch its value-oriented “Dollar Menu & More” in favor of a new money-saving option called “McPick 2,” which will offer customers the choice of any two items from a menu of four: the McChicken, the McDouble, small fries, and mozzarella sticks — for $2.
The McPick program will run for five weeks, from January 4 until February 8, after which locations will likely be able to expand the menu options available.
Speaking to Nation’s Restaurant News, a McDonald’s spokesman said that the initial offering was not meant to be long-term, but was in fact “a kickoff of having a strong value platform.” The program is also meant to evolve based on the response from consumers.
“Customers are looking for choice and flexibility,” said Deborah Wahl, McDonald’s senior vice president for US marketing. “That’s sort of the new definition of value.”
Recently, the fast food chain announced that its domestic sales were up for the first time in two years, and that global same-store sales were also at their best performance in three years.