Simple Truth has released a new low-calorie “lite” ice cream called Low Cow. It’s available in six flavors — vanilla, chocolate, sea salt caramel, mint chocolate chip, birthday cake, and lemon cake — and is only 240-280 calories per pint. Each flavor is non-GMO, gluten-free, and high in protein and contains no artificial ingredients or preservatives, according to a statement on Simple Truth’s site. This new product bears a striking resemblance to Halo Top but costs about $1.50 less.
Can Low Cow live up to Halo Top’s legacy? The staff at PopSugar held a taste test to see for themselves.
“The general consensus was pretty darn positive,” they wrote. “The texture, though, was definitely not that of regular ice cream and left a little something to be desired.”
Fan favorites were birthday cake (it was described as “super bomb!” but lost points for powdery texture) and sea salt caramel (for great flavor and a deep appreciation for salt). Some others had aftertastes of fake sugar and the same strange texture. Lemon cake finished in last place for tasting like “creamy floor cleaner.”