Lidl, one of the world’s largest retailers, plans to open of their first 20 stores in the United States on June 15. The initial locations stretch across Virginia, North Carolina and South Carolina, but the company looks to expand throughout the East Coast by next summer.
“We are excited to open our first stores in the United States in a few short weeks,” Brendan Proctor, president and CEO of Lidl US, said. “Lidl is grocery shopping refreshed, retooled and rethought to make life better for all our customers."
Shoppers can explore the newly-built 20,000 square foot stores, which feature six aisles packed with a variety of freshly baked goods, organic and gluten-free products and household items. When entering a store this summer, people can expect to get top quality goods and groceries at up to 50 percent less than other supermarkets in the United States, Lidl said in a statement.
Known for the sustainability, the retailer ensures their products receive the highest certification. For example, the seafood is certified by the Marine Stewardship Council, Best Aquaculture Practices or the Aquaculture Stewardship Council. Also, the exclusive brands are not made with any trans-fat, added MSG or certified synthetic colors. These certifications let consumers know they are purchasing a product that is sustainable, the company says.
"Our team puts extra effort and attention into each product we put on our shelves," Proctor said. "When customers shop at Lidl, they will experience less complexity, lower prices, better choices, and greater confidence.”
People can snag some of Lidl’s exclusive items. According to the company, around 90 percent of the groceries are exclusive brands. Some of their products have won recognition in American, including their cheese which were praised in the 2017 Los Angeles International Dairy Competition.
And it is not just food available at the retailer. Each week there will be limited edition products available to shoppers. In locations, items included fitness gear, kitchen appliances, toys and outdoor furniture.
Lidl is currently in 27 countries throughout Europe with 10,000 stores.