Cracker Barrel has put a name to its upcoming fast-casual restaurant concept that aims to expand the company’s demographic beyond road-tripping families looking for the closest restaurant near the highway: Holler & Dash.
Menu details are scarce, but the chain has said previously the new concept will be used to “leverage the strength of our brand while providing a different type of guest experience.” Earlier this year, Cracker Barrel was voted America’s favorite fast-casual dining chain by hospitality industry analysts at Market Force, beating out the Cheesecake Factory and Red Robin. Cracker Barrel currently operates more than 600 locations across 42 states.
In a statement, a Cracker Barrel representative said that the concept will be “committed to good, Southern food” and would bring “flair to Southern fare.”
Two chefs, Brandon Frohne (head chef of Mason’s Southern Provisions in Nashville) and Jason McConnell (chef and owner of Red Pony, Cork & Cow, and 55 South; all in Franklin, Tennessee) were called upon to create the concept’s menu. The restaurant will serve a signature biscuit exclusive to Holler & Dash, according to Cracker Barrel.
The first Holler & Dash location will open this spring in Homewood, Alabama.