cracker barrel
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Cracker Barrel Now Offers Iced and Flavored Lattes

The chain is expected to launch a catering initiative, too
cracker barrel
jetcityimage / istockphoto.com

Cracker Barrel has announced the introduction of specialty coffees, including iced and flavored lattes, at its family-dining restaurants. According to Nation’s Restaurant News, Cracker Barrel’s CEO and president, Sandra Cochran, believes the new offerings will strengthen the chain’s “breakfast-all-day” offerings.

Cochran also revealed the company’s plan for “off-premise meals” for groups of six to 24 people to order online or in-store. Among the 20 entrée offerings are ham, egg, and cheese casserole or yogurt and fruit parfait for breakfast; and roast beef with gravy or chicken dumplings for lunch and dinner.

“Studies show that consumers continue to rank convenience as a leading factor in choosing the foods they eat in both food-at-home and food-away-from-home occasions,” Cochran said in a fourth quarter earnings call with analysts. “As people are more pressed for time, they will continue to look for meal solutions that offer flexibility and convenience.”

Patrons can also expect heavy promotions throughout the chain’s 645 restaurant locations, such as a $7.99 price point for loaded macaroni and cheese and biscuit French toast breakfast for $4.99. A complete rollout of the new coffees and catering are anticipated for the end of the company’s current fiscal quarter.

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Speaking of caffeine, we tasted 9 cold brew coffees, and this one was the best.