Last Wednesday at 9 a.m., bottles of one pale-pink wine started selling out across Chicagoland. Not at auction to collectors, but at Aldi grocery stores. Customers were each limited to one bottle, priced at $8.99 plus tax. The next day at 11:51 a.m., we bought what may have been the last bottle in the city.
You may have heard about this coveted, award-winning, Aldi rosé, but it's really a tale of two wines.
The wine that won the award, labeled as The Exquisite Collection Cotes de Provence Rosé 2016 and generating lots of internet buzz, was indeed sold by Aldi, but in the U.K. It was made by Jules Wines in the south of France, a relative baby in wine years, founded in 2006.
The wine sold here was made by another winemaker, said Aldi customer service representatives. The label shows it was bottled by Maison Denuziere, founded in 1876.