Remember the oddball proto-viral campaign Subservient Chicken and the creepy “Wake Up with the King” commercials? Those were all part of a concerted effort in the early- to mid-2000s to appeal to the male 18-to-24 demographic. The new products released to help get young guys through the doors included the Enormous Omelet Sandwich, which contained 730 calories and 45 grams of fat (17 of them saturated) and the Meat’normous Sandwich, which was even unhealthier. The BK Stacker, which was introduced in 2006, came with up to four patties. These items received a lot of negative press due to their insane calorie counts, and when the company was purchased by 3G in 2010 this strategy was discontinued. The giant sandwiches were replaced by less “male-oriented” items, like chicken tenders and smoothies.