Cronuts, Appletinis, and Tofurky — the list of food portmanteaus goes on and on. After the undeniably positive response and success of the cronut, it’s no wonder that companies everywhere are putting their heads (and taste buds) together for the next big thing. In all honesty, we’re not opposed to the portmanteau train, but we’re hesitant about the newest fusion on the market: joffee.
Joffee is shorthand for coffee juice, a beverage recently launched by the Austin, Texas-based company Coffee Juice. According to The Telegraph, joffe is a bottle of Fair Trade coffee mixed with cane sugar and whole blueberries.
Coffee Juice take pride in the fact that the product is all natural, non-dairy, non-GMO, and non-carbonated. If you take a look at the label, you may be taken back by the 19 grams of sugar per eight-ounce serving, but it is mainly attributed to the blueberries.
The company may have a hard time convincing advocate coffee drinkers, for his or her plain cup of coffee has zero grams of sugar. Nonetheless, apparently, the taste does all of the talking. And, if you’re comparing this caffeinated product to its energy-drink competitors, such as Red Bull or 5-Hour Energy, the good news is that this product is harmless.