Today, Tropicana is known for many things. Whether it be the iconic orange with the red and white straw sticking out of it or its refreshing taste of “100% Pure Squeezed Sunshine,” it’s safe to say that this brand has truly made a name for itself in the beverage business.
Over the years, Tropicana has experienced a tremendous amount of success. Still, the founder, Anthony T. Rossi, experienced many rounds of trial and error before he found his niche in the industry.
After countless times of being bought and sold again, experimenting with different types of packaging methods and product production, and almost getting beat by the tough competition; Tropicana still remains as one of the most well-known juice brands in the world. Move over, Minute Maid — Tropicana is here to stay.
Wondering where it all began? These nine facts will tell you everything you need to know about the juice icon.