Cold Stone Creamery Launches Frozen Yogurt

Cold Stone Creamery, which has been testing frozen yogurt in select locations for the past six months, has rolled out the low-fat product nationwide.

Cold Stone's low-calorie, low-fat and probiotic frozen yogurt is being stocked in many of the chain's traditional ice cream flavors, including French vanilla, strawberry, cheesecake, cotton candy and key lime. In addition, newer flavors such as pink lemonade and blueberry-pomegranate are being offered.

"Flavor favorites like Cake Batter are a great way to extend the Cold Stone experience to frozen yogurt," said Ray Karam, who oversees product development for Scottsdale, Ariz.-based Cold Stone.

The frozen yogurt, at 34 calories an ounce, provides a diet-conscious option for guests, the company said. At least one flavor of the frozen yogurt will be offered alongside the ice cream flavors available for fruit, nut and candy mix-ins.

In addition, the frozen yogurt will continue to be served in the seven Cold Stone Creamery Yogurt Bar locations, which also debuted in January. These self-serve weigh-and-pay locations are being expanded, the company said, with several under construction.

The Yogurt Bar sites currently are in Charleston, N.C.; Chesapeake, Va.; Dublin, Calif.; Greensboro, N.C.; Orange, Calif.; Scottsdale, Ariz.; and Virginia Beach, Va.

Cold Stone Creamery, which is a subsidiary of Kahala Corp., has more than 1,500 units in 17 nations.

— Ron Ruggless

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