Coca-Cola's Newest Drink is a Drop
Coca-Cola is moving beyond the can and the bottle and the soda gun: behold the Dasani Drops, the company's newest offering, designed to enhance flavored water.
The Associated Press reports that the drops are meant to be squeezed into water — presumably Dasani, Coke's bottled water — turning it into a fruity drink. "I think there's an opportunity beyond just flavored waters," said John Roddey, vice president of Coca-Cola's water, tea, and coffee business in North America, to the AP.
One possible explanation for the step in to liquid drops: Kraft's successful MiO liquid drops. Astonishinglhy, MiO drops have brought in upwards of $100 million in revenue since their launch last March — and have inspired supermarket-brand knock-offs.
Roddey told the AP that if all goes well, the same concept of liquid drops may be adapted to flavoring tea. Meanwhile, the company's still banking on the growth of Dasani bottled water itself, which logged a 13 percent increase in sales volume in the first half of this year.