Church’s Chicken Launches Big Tex Tender Sandwich
Church’s Chicken has a new sandwich on its menu: the Big Tex Tender Sandwich. Sold at select stores only, the Big Tex Tender Sandwich has two pieces of the chain’s Tender Strips piled between two slices of extra-thick Texas Toast along with lettuce, pickles, and mayonnaise. Founder George W. Church Sr. would be proud.
Church grew tired of fast food being synonymous with hot dogs and ice cream, so in 1952 he opened Church’s Fried Chicken To Go, which served fried chicken only. It took three years for french fries to make it on the menu and another 50 for the business to expand to a $1-billion corporation with more than 1,700 locations in 23 countries.
"With hand-held products like sandwiches being so popular, as people eat on the run more and more these days, our product innovation team created the Big Tex to provide another way to enjoy Church’s Tender Strips," said Bonnie Warschauer, vice president of communications at Church’s Chicken.