A "folk artist" decided to trademark "Eat More Kale" after screen printing the phrase onto T-shirts and sweatshirts to sell, only to get into a legal fight with the second-largest chicken chain in the states.
Instead of protecting his business, chain restaurant Chick-fil-A decided Muller-Moore was infringing on their business, ordering him to stop using the phrase and turn over his web site, eatmorekale.com.
The Chick-fil-A trademark often has a cow holding a sign that reads, "Eat mor chikin." Chick-fil-A lawyers say that the slogan "Eat More Kale" is "likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."
Obviously Muller-Moore's lawyer disagrees, saying, "This looks a bit like an example of over-enthusiasm for brand protection."
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