Beginning Monday April 30, Honest Tea will partner with GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance, and Five-Boro Green Services to place a 30-foot tall recycling bin in the middle of Times Square. The goal is to collect more than 45,000 plastic, aluminum, and glass containers within a 10-hour period.
The initiative was inspired by New York City’s pledge to double recycling efforts by 2017. All of the donated bottles will be repurposed to create gardening supplies, such as shovels, watering cans, and plastic lumber, and used in an urban garden at PS 102, an elementary school in Harlem.
Honest Tea co-founder and CEO Seth Goldman noted about the project, "National recycling rates are nowhere near where they need to be. We’ve helped install recycling bins in our hometown of Bethesda, Md., and now it’s time to expand our efforts."
In exchange for their donations to The Great Recycle, participants will receive points based on how many bottles they recycle, which can then be used to purchase items at the TRASHed Recycling Store, sponsored by Global Inheritance. The prizes range from bottles of Honest Tea and reusable bags to tickets to sporting events, concerts, and other shows.
Those who aren’t in the New York City area but would still like to take part can log onto www.TheGreatRecycle.com and make a pledge to the initiative.