The fast food breakfast wars continue.Burger King is now jumping on the bandwagon to snag the attention from Taco Bell’s new and buzzed-about waffle taco sandwich with a brand-new Burger King “King Deals” breakfast value menu, featuring French toast sticks, a sausage and cheese muffin sandwich, and a breakfast burrito, all for just one dollar each.
The news was first reported by restaurant analyst Howard Penney. Sound too good to be true? The advertisement’s fine print says that the deal will only be available for a limited time. Obviously breakfast at Burger King is nothing new, but this price point definitely is.
— Howard Penney (@HedgeyeHWP) April 4, 2014
In an attempt to outdo each other, McDonald’s recently announced that it will be offering free coffee for a limited time, and Taco Bell released a Ronald McDonald commercial where they asked real-life Ronald McDonald's about their new breakfast menu. Burger King’s new menu is just the latest entrant in the morning fast food wars.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi