Bon Appétit and Banana Republic Pair Up for Clothing Line
Given Bon Appétit's current reputation for mixing up the brand identity (they did put Gwyneth Paltrow on the cover last year), it's no surprise that they're dabbling in fashion.
The magazine, part of Condé Nast Publications, has paired up with Banana Republic (of Gap Inc.) to create a new apparel collection called Desk to Dinner, The New York Times reports. Banana Republic will start ramping up the campaign in advertisements and storefronts next week.
Fashion and food have always somewhat intersected (Fashion Week always includes treats and specialties from local stores, including last years' Feast or Fashion), but this may be the first time the partnership has gone mainstream. Banana Republic will reportedly host the collection in all 450 stores in North America, and stores in Chicago, Houston, and Miami will organize chef events in main stores.
"What you’re wearing is part of the experience, and what you’re eating is part of the experience," Pamela Drucker Mann, vice president and publisher at Bon Appétit, told The New York Times. "The culture of food, of going out, is a huge part of the work experience." Perhaps some private consultations for those extra special dinner dates (ahem, Per Se) are next? Check out the full ad below.
Jessica Chou is an associate editor for The Daily Meal. Follow her on Twitter @jesschou.