3 restaurant LTOs that went bad

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Wendy's, McDonald's, and Red Robin re-examine marketing schemes

Too much of a good thing can be bad, especially for restaurants trying to walk that fine line between driving traffic with lower prices and maintaining a profitable average check.

Recently, a handful of restaurant chains — Wendy’s, Red Robin Gourmet Burgers and McDonald’s among them — are re-examining seemingly successful menu and marketing efforts after promotions aimed at driving incremental traffic caused customers to simply trade down. 

While successful price-point promotions usually depend upon some sacrificing of an average check to spur incremental guest counts, the balancing act can be a tough one to execute.

Take a look at what executives said they learned from these chains' recent missteps.

First: Wendy's W cheeseburger