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25 Most Popular Halloween Candies in America

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This year, Americans are expected to spend $2.5 billion in candy alone. That’s a lot of Smarties! With billions of dollars spent on various candies, how can you determine which ones are right for your household — or those charming little monsters who will be ringing your doorbell with their plastic pumpkins or old pillowcases held out? Our list will help you narrow it down to the true American favorites, so you can ensure your trick-or-treaters will love what you give out instead of trading it for something better. 

#25 Whoppers

Whop! There it is. Sneaking in as number 25 on our list, Whoppers are the original malted milk balls. Fox News says they’re also Kentucky’s favorite candy, which got them a spot here. These little chocolate-covered balls are perfect to throw on top of any ice cream Sunday for an extra crunch. 

#24 Toblerone

Toblerone has become an American favorite over the years with its original Swiss recipe. We included this chocolate candy because it’s Arizona’s favorite, according to Fox News. This triangle-shaped candy bar combines chocolate, nougat, almonds, and honey, to make a tasty, crunchy delight. 

#23 Smarties

This rainbow roll of candy is a staple in any Halloween bag with its powdery texture and tart fruity flavor. You can’t go trick-or-treating without finding this rainbow roll in your bag, which is why we included it on this year’s list. Smarties, owned by Smarties Candy Company, are produced 24 hours a day, which is why  billions of Smarties are produced each year. 

#22 Air Heads

These soft and chewy sour candies were developed in 1986, making them a semi-old American favorite. They’ve become a popular Halloween candy for many American families. With their long-lasting history in the U.S., we felt they needed a spot in our list of America’s favorites. 

Photo Modified: Flickr / Szapucki / CC BY 4.0

#21 Sour Patch Kids

“They’re sour, and then they’re sweet!” These adorable, kid-shaped sour candies, No. 29 in our 2013 popularity poll, may make you feel like you just took a bite into a lemon at first, but then they magically become a little sweeter. Sour Patch Kids, one of the country’s best-selling gummies, were originally shaped as Martians, but shape-shifted to capitalize on the Cabbage Patch Kids fad of the 1980s, according to CandyFavorites

#20 Jolly Ranchers

Coming in as Nevada’s favorite candy, according to Fox News, this colorful candy immediately turns into a softer candy once you sink your teeth into it. Flavors include apple, blue raspberry, cherry, watermelon, and grape. Try infusing vodka with these to create a Jolly Rancher cocktail for your grownup Halloween guests. 

#19 Swedish Fish

This candy is a staple at any outing to the movies, and isn’t quite like any other chewy candy. Maybe that’s because the Swedish recipe didn’t make its way over to the U.S. until the 1960s, where it became one of the few popular candies in America that isn’t American, according to mentalfloss. Since this candy is Louisiana’s most popular, according to Fox News, we thought it deserved a spot on our list. 

Photo Modified: Flickr / liz west / CC BY 4.0

#18 Candy Corn

What Halloween would be complete without candy corn? The National Confectioners Association says than more than 35 million pounds of this waxy, chewy sugar candy will be produced this year. We had to include it among our top Halloween candies, despite the curious fact that our readers apparently don't like it well enough to rank it in our poll.     

Photo Modified: Flickr / Jamie / CC BY 4.0

#17 Hershey’s Kisses

There’s nothing like the moment a Hershey’s Kiss melts away in your mouth at first bite. Though originally hand-wrapped, Hershey’s Kisses are now produced on machines that can foil-wrap 1,300 kisses per minute, according to Bloomberg. Though the article says that this candy grossed over $100 million last year, it didn’t even make it into our 2013 popularity poll. 

#16 Dove Chocolate Bars

According to Bloomberg, this candy grossed over $144 million. Leo Stefanos, a Chicago-based Greek immigrant, created Dove in 1956 as a hand-dipped ice-cream bar. Since 1986, Mars has owned the smooth chocolate bars.  

#15 Twix

Twix, which comes in a two-stick pack, was introduced by Mars in Britain in 1967 and came to the U.S. only in 1979. We had to bump this guy — a caramel-topped cookie coated in milk chocolate — down from its rival Twix 4 To Go, because USAToday says it only did $80 million in sales in 2013. However, rose from its popularity rating in our 2013 poll, which listed the candy at No. 18. The company brought it to the U.S. in 1979.  

#14 Almond Joy

Almond Joy combines mouth-watering chocolate, coconut, and crisp whole almonds to make this nutty, chocolate candy bar. It grossed around $82 million in sales, according to USAToday, which pulls it up from No. 14 in 2013. Though originally made under the Peter Paul label, the brand is now owned by the Hershey Co. — but they still use the original name.

Photo Modified: Flickr / Dat Nguyen / CC BY 4.0

#13 Butterfinger

Fresh roasted peanuts are chopped and made into peanut butter, which is blended with sugar candy, and covered in chocolate to create this candy that grossed over $123 million in a year, according to Bloomberg.  

#12 Milky Way

Milky Way, owned by Marswas surprisingly not named after the constellation in our galaxy, but rather after a malted-milk shake, according to USAToday. The article also shows that this candy deserves to be near the top 10 with over $93 million in sales in 2013. In a well-balanced combination of nougat and milk chocolate, the Milky Way has been a popular American favorite since the candy was introduced in 1923.

#11 Hershey’s Cookies ‘N’ Crème

This is the first white chocolate bar to make our top candy list. This creamy white chocolate bar has bites of cookies throughout it, giving that sweet, crunchy flavor. One of the more recent chocolate bar introductions, launched by the Hershey Co. in 1994, it’s quickly made its way to the top of the charts with over $100 million in 2013 sales, according to USAToday

#10 3 Musketeers

Introduced in 1932, this chewy, milk chocolate bar originally had three flavors: strawberry, vanilla, and chocolate, hence the name. However, in 1945 the bar became solely chocolate, according to oldtimecandy. Its 2013 sales of over $101 million, according to USAToday, bring it to No. 10 for us. 

#9 Skittles

Who doesn’t love to “taste the rainbow”? These popular rainbow confections actually started as a European candy, but are currently made by Mars. Though this candy was bumped down from No. 5 on our 2013 list, it still remains in the top ten due to that juicy, fruity flavor that we all love. 

#8 Twix 4 To Go

The Twix bar, consisting of a cookie bar bathed in caramel and coated with chocolate clearly logged over $116 million in sales, according to USAToday’s 2013 list. Who doesn’t love chocolate and caramel-covered cookies? At an average price of $1.56 per bar, this is the most expensive top-selling chocolate candy.  

#7 Starburst

The chewy, fruity candy that leaves your mouth watering used to be called Opal Fruit when it launched in Britain in 1960, according to Bloomberg. The article says that annually, this fruity candy grosses over $134 million, putting it high up on our list. Starburst got its new name from Mars when the candy premiered in America in 1976 with its original four flavors: strawberry, lemon, orange, and lime.  

#6 Twizzlers

This waxy, chewy candy comes in many different flavors including black licorice, strawberry, and cherry. Strawberry is the most popular, according to Bloomberg. The article says Twizzlers grossed over $158 million, putting this candy high up on our list. One of the oldest American candies, Twizzlers was created in 1845. 

Photo Modified: Flickr / slgckgc / CC BY 4.0

#5 Kit Kat Bar

When I think of Kit Kat, I immediately hear the ripping of a candy bar wrapper and the sound of a crunch, thanks to their insanely catchy commercials. The chocolate coats layers of crisp wafers to give this bar the right amount of crunch. The popular candy bar, owned by Hershey Co., does over $300 million in sales annually, according to USAToday, and comes in various flavors, including white and dark chocolate bars.

Photo Modified: Flickr / Andy Melton / CC BY-SA 4.0

#4 Hershey’s Milk Chocolate Bar

Despite this chocolate bar being No. 25 on our 2013 list, its sales of $324 million (according to USAToday) told us that Hershey’s is still a popular candy choice. There’s no chocolate that’s history can compete with Hershey’s, whose company has been making milk chocolate bars since 1900. This perfect blend of milky chocolate is a classic that Americans have loved for over a century — maybe in part because they’re the only candy company who has their own theme park and city named after them in Pennsylvania. 

Photo Modified: Flickr / Leonid Mamchenkov / CC BY 4.0

#3 Snickers

Snickers combines nougat, caramel, peanuts, and chocolate to create a chewy, tasty candy bar. This bar, made by Mars, debuted in 1930, and has raced to the top of the candy list with its “You’re not you when you’re hungry” campaign. This candy ranked No. 1 in our 2013 list, but due to its 2013 sales of a mere $456 million on USATodays list, we had to drop it down a few places. 

#2 M&M’s

Who doesn’t love snacking on these colorful chocolate candies? With over $500 million in sales, M&M’s, produced by Mars, is second-best, trailing close behind Reese’s. The popular candy lost its No. 1 title after the best-selling chocolate’s sales fell by more than three percent, according to USAToday

#1 Reese’s

This crunchy peanut butter-filled treat has mastered the peanut-butter-to-chocolate ratio. This is probably why it is the top-grossing candy in America. In 2013, Reese’s, owned by Hershey, did over $509 million in sales, according to USAToday. With these stats, it’s time Reese’s took over as No. 1 of our list.

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25 Most Popular Halloween Candies in America