There’s a Lot More to a Berry Than You Thought Slideshow
June 10, 2013
Driscoll’s and Whole Foods Market share the journey of a berry during a berry farm tour
Every season, Driscoll’s flavor-tests more than 500 selected varieties. Every Driscoll’s berry must be flavorful, attractive, resistant to disease, and hardy enough to ship fresh to stores.
Blueberry-Balsamic Glazed Chicken
Roy Fuentes, Driscoll’s grower for Fuentes Berry Farms, shows the tour group around his organic blackberry farm.
Strawberry in Field
A strawberry on one of Driscoll’s test plots. Each new berry, like this one, is named by its breeders and then patented. Driscoll’s patented varieties are available only to independent farmers. Today, Driscoll’s berries are grown on five continents and Driscoll’s holds fruit patents and trademarks in 41 counties.
Bob Flood Strawberries
Whole Foods field inspection team leader Bob Flood inspects some berries. Whole Foods has a small army of specialists like Flood who scout out the best berries to stack on the shelves of Whole Foods Markets.
Driscoll’s packaging goals are to have a complete, superior packaging system for their berries in the right quantities, in the right location, at the right time.
Blackberries at Fuentes Farms
Shown here are plush blackberry bushes planted in Driscoll’s nursery locations, which are carefully selected based on their geographic isolation to keep the berries pest- and disease-free.