Every season, Driscoll’s flavor-tests more than 500 selected varieties. Every Driscoll’s berry must be flavorful, attractive, resistant to disease, and hardy enough to ship fresh to stores.
Roy Fuentes, Driscoll’s grower for Fuentes Berry Farms, shows the tour group around his organic blackberry farm.
A strawberry on one of Driscoll’s test plots. Each new berry, like this one, is named by its breeders and then patented. Driscoll’s patented varieties are available only to independent farmers. Today, Driscoll’s berries are grown on five continents and Driscoll’s holds fruit patents and trademarks in 41 counties.
Whole Foods field inspection team leader Bob Flood inspects some berries. Whole Foods has a small army of specialists like Flood who scout out the best berries to stack on the shelves of Whole Foods Markets.
Driscoll’s packaging goals are to have a complete, superior packaging system for their berries in the right quantities, in the right location, at the right time.
Shown here are plush blackberry bushes planted in Driscoll’s nursery locations, which are carefully selected based on their geographic isolation to keep the berries pest- and disease-free.