Is There A Dress Code For The Cheesecake Factory?
The Cheesecake Factory is one of the most recognizable restaurant chains in the United States. It is known for its diverse menu, extensive list of decadent cheesecakes, and unique décor that evokes a sense of odd extravagance. Since its founding in 1978, the restaurant chain has revolutionized the dining experience with its high-end service and laid-back ambiance.
However, with this brand's unique blend of upscale dining and casual ambiance, the question often arises, "Is there a dress code for The Cheesecake Factory?" Interestingly enough, The Cheesecake Factory has positioned itself as the pioneer of upscale casual dining — claiming they were the one who coined the term. But despite their reputation for stylish décor and trendy ambiance, they don't maintain a strict dress code.
With over 300 locations in the United States alone, The Cheesecake Factory encourages customers to come as they are, whether they're visiting after a fun day at the beach or an important business meeting. More specifically, The Cheesecake Factory states on its website: "We are an upscale, casual dining restaurant. Be comfortable, and feel free to come as you are! Just come hungry!"
However, this isn't to say that customers should come wearing their pajamas. Although there is no official dress code, it's a good idea to dress appropriately for any restaurant setting, especially if you plan to stop by for a special occasion.
Why is there no dress code at The Cheesecake Factory?
So why is there no official dress code at The Cheesecake Factory? Well, it's all part of their vision to embody a comfortable, casual atmosphere that allows guests to relax and enjoy their meals without feeling uncomfortable or out of place. They foster an environment that is welcoming and inclusive, which sets them apart from other upscale dining establishments around the world.
"Our goal was to give guests a sense they were getting a lot of value for their money. We wanted to give the place a feeling of a high-end restaurant and have the guests surprised by the relatively inexpensive pricing," Rick McCormack, Cheesecake Factory's former VP of design, told Vox, adding that all of the details in the design of the restaurants are there to help make diners feel like they're visiting a "destination" instead of a fast food restaurant.
Fortunately, diners agree that the restaurant has successfully branded itself as an upscale casual dining spot. "I thought it was the pinnacle of a nice restaurant in high school," one guest said when speaking to Vox. "It's the ultimate our-group-can't-agree-on-a-place restaurant," said another customer, "a mall food court with table service."
What to wear when dining out
While The Cheesecake Factory doesn't have an official dress code, it's still a good idea to dress appropriately when dining out. If you're not sure what to wear, think of it as an opportunity to dress up a little bit. In other words, opt for smart casual attire, which is a dress code that's appropriate for many different types of occasions.
To be clear, smart casual typically means wearing something a little bit nicer than your everyday clothes but not as formal as a suit and tie. For men, this might mean wearing a collared shirt and a nice pair of pants or khakis. For women, it could mean wearing a dress or skirt with a blouse or a nice pair of pants with a blouse or sweater.
In fact, even T-shirts and jeans can look smart, according to Dave Arnold, President of Arnold Partners, LLC, and executive recruiter for the tech industry via TheStreet. "Well-crafted jeans, well-tailored T-shirts, and in-style shoes all put together can make a subtle but noticeable difference," Arnold told the publication.
Of course, no matter what you wear, it's important to be mindful of spillage and comfort. You will, after all, want to feel comfortable as you take the time to peruse the restaurant's infamously long menu.