Parisian IKEA Restaurant Pop-Up Will Be Helmed by Amateur Chefs
IKEA is opening a chef-driven pop-up restaurant in Paris, and in true DIY fashion, it is having amateur chefs take the lead on designing the menu.
The restaurant, Krogen, will be open from June 7 to June 25, and is located “in Paris's upscale Le Marais neighborhood,” according to Eater. Amateur chefs are challenged to prepare a three-course meal costing less than $11.40 per customer that also incorporates a menu item from IKEA’s cafeteria.
Twenty-four semifinalists will be selected by the end of the month, and 15 will compete during the pop-up event for the top prize of an internship at Alain Ducasse’s kitchen and an IKEA gift card of 500 Euros ($566 USD).
Dinner will be served each night at 8 p.m., with 30 seats at each sitting at a prix-fixe of 10 Euros (~$11 USD), reports the Huffington Post. Proceeds from the event will go to Secours Populaire Français, or the anti-poverty French Popular Relief charity.
IKEA restaurants aren’t what they used to be. Check out our story to see what’s changed and what to expect.