America’s 10 Favorite Chocolate Candies

By
Staff Writer
Do Americans eat more Kit Kats or Twix?
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Americans spend more than $7 billion on chocolate annually.

From Reese’s Peanut Butter Cups to Baby Ruth, there’s no shortage of tasty candy bars. But which ones are America’s favorites?

America’s 10 Favorite Chocolate Candies (Slideshow)

It should come as no surprise that Americans have a sweet tooth. According to SymphonyIRI Group, a Chicago market research firm, people in the United States spent more than $7 billion for individual-sized chocolate candy bars, bags, and boxes in just one year.

But where is the bulk of that money going? Here, we take a look at those best-selling individual-sized chocolate candies, in sizes under 3.5 ounces, that are satisfying America’s sugar fix. What you’ll find is that oldies are still goodies — many of the top 10 have been around since before World War II. 

And while we’re looking at individual-sized chocolate candies, we would be remiss if we didn’t mention other sales-toppers. Russell Stover is number one when it comes to gift chocolate boxes, Tic Tac is the best-selling non-chocolate candy, and Wrigley’s is tops when it comes to regular gum sales. Here are the top-selling chocolate candies, per annum.

#10 Almond Joy


Revenue Generated: $60.8 million 
Unit Sales: 62.2 million 

Peter Paul Candy Manufacturing, which was established in 1919, didn’t invent the Almond Joy bar until 1946. Designed as the nuttier sibling to Mounds, it’s made of sweetened coconut, topped with two almonds, and covered in dark chocolate. Cadbury purchased Peter Paul in 1978 and Hershey bought the company’s U.S. operations in 1988.

Source: The Hershey Company, SymphonyIRI Group

#9 Milky Way


Revenue Generated: $70.2 million 
Unit Sales: 84 million 

Created in 1923, this chocolate bar was named after a popular malted milkshake, not the Milky Way galaxy. It was designed to capture the taste of the malted drink and is made of chocolate malt-flavored nougat and caramel-covered milk chocolate. Milky Way also has the distinction of being Mars, Incorporated’s first candy bar, created in Frank Mars’ kitchen. At the time, it sold for just a nickel. 

Source: Mars Chocolate North America, SymphonyIRI Group

— Michelle Fox, CNBC.com

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