Popeyes' New TRUFF Collab Wants You (And Your Food) To Get Fancy
Popeyes chicken is undeniably delicious. For all of Popeyes' rocky financial history, it has to be considered the king of all fast-food poultry options (why would you even go to KFC if there's a Popeyes nearby?). And if there's one thing you think of when you think of Popeyes as a brand, it's "high-end, fancy cuisine." Wait, what? That's not what you typically think of at all. But Popeyes is setting out to change that, and it's found a partner in TRUFF, the luxury condiment brand responsible for putting truffle products in, well ... pretty much everything.
The two companies have paired up to combine the Popeyes chicken sandwich (which may or may not have won the chicken sandwich wars with Chick-fil-A, depending on who you ask) with TRUFF's spicy mayo to give the hot-ticket menu item a boost for the fall season. The sauce, consisting of a mayo base along with red jalapeño and black truffle flavors, is available starting October 17, per a Popeyes press release.
There's a Popeyes yachsteraunt involved, too
Customers aren't limited to getting the sauce on the chicken sandwich, either. The mayo itself is purchasable for $1-2 per cup (extremely expensive for a condiment, but this is a luxury brand we're talking about) and can also be added to any menu item using the Popeyes app.
That's not the end of the collaboration between the two, either. Popeyes and TRUFF are also sponsoring an image contest hosted by content creator Wisdom Kaye in which fans can post TikTok videos with the #PopeyesContest hashtag and the company's "So You Think You're Fancy" sound showing how fancy they can get with their chicken sandwiches. Will there be canes? Top hats? Maybe even — dare we speak it — monocles? The sky is the limit. The winner, meanwhile, will get four spots on the Popeyes yachtsteraunt, which is exactly what it sounds like and which sets sail next spring.
If you've ever wanted to try a Popeyes sandwich with fancy sauce, today is your lucky day. And, hey, if you've ever wanted to ride a luxury boat sponsored by a fast-food chicken giant (and who wouldn't be enticed?), your day might be even luckier.