Where Is RollinGreens From Shark Tank Today?
There's no denying the appeal of plant-based foods these days, as illustrated by research from the Plant Based Foods Association. In 2021, the market value of plant-based products (including replacements for meat, dairy, and more) ascended to $7.4 billion. These figures are 6.2% higher than they were in 2020, a year that also saw massive growth in the market. The truth is shoppers today want to make the right choices to ensure sustainability and animal welfare, which is leading many people to purchase plant-based products in lieu of animal-based ones.
Per the RollinGreens website, these beliefs served as the basis for entrepreneurs Ryan and Lindsey Cunningham's food company. Ryan Cunningham actually derived inspiration from his parents, who are credited as originating the first organic food truck in Boulder, Colorado. Many years later, while Cunningham was working as a personal chef, he and wife Lindsey began the food truck anew in 2011. One of their recipes, millet tots, proved to be a huge hit with customers thanks to the use of wholesome ancient grains. They were so popular that the Cunninghams eventually pursued retailers in the hope they would stock their play on tater tots, as well as other frozen food products. The move was a huge success, and the husband-and-wife entrepreneurial duo eventually made their way to "Shark Tank."
A sustainable business seeks a little help from the Sharks
According to ABC, RollinGreens appeared in the season 11 finale of "Shark Tank." According to Shark Tank Recap, Ryan and Lindsey Cunningham initially asked for a $500,000 investment in exchange for a 10% share of their business. They cited their impressive sales figures, which doubled from 2018 to 2019, to illustrate that they had a winning product on their hands. And to woo the hosts even further, they provided samples of the millet tots, as well as cauliflower wings, which the hosts expressed fondness for.
From a business perspective, the Sharks were less enthusiastic. Describing the sales margins for RollinGreens products as "thin," Sharks Daniel Lubetzky and Lori Greiner bowed out due to their financial concerns, with others following suit. However, Robert Herjavec remained interested in the product, which resulted in an investment offer of $500,000, albeit with a 20% share of the company. Despite the increased share, the Cunninghams seemed happy with the offer and ultimately accepted it.
A deal in limbo can't stop success
Despite the offer from Robert Herjavec, there's no indication that a deal has actually been struck. A visit to Herjavec's website shows no mention of RollinGreens among the other businesses the entrepreneur has invested in. And during an interview with the New Hope Network, Lindsey Cunningham states that the brand was "still in negotiations" as of August 2020. However, Cunningham also says that the business's appearance on the reality TV show was a real game changer, as it had a significant impact on sales figures after the episode aired.
The news page on the RollinGreens website also features a happy development that took place in 2021. Awarded the best plant-based food by QVC that year for their Crispy Cauliflower Wings, the business was not satisfied to rest on its laurels. The company quickly followed up with ME'EAT, which is a plant-based substitute for tacos. And according to the RollinGreens Find in store page, products are currently available all around the nation in over 4,000 stores. While the deal may not have come through, this plant-based brand has certainly made a name for itself.