Sure, the nation is facing a scary economy and grappling with issues like gay marriage and abortion, but Pizza Hut knows what America really wants to know: Do the candidates prefer pepperoni or sausage pizza?
The pizza chain has launched a ridiculous marketing gimmick where it is offering free pizza for life (one free pizza a week for 30 years, or actually, a check for $15,600, which will pay for the pizza, which the winner has to pay tax on) to anybody who asks the presidential candidates "Sausage or Pepperoni?" at the live telecast town hall presidential debate on Oct. 16.
Since the debate is a town hall format, any official attendees can pose questions to the candidates. "We recognize there are a lot of serious issues to be debated, but we also know a lot less serious — but no less important — ones are being discussed every night inside houses across the country," said Kurt Kane, CMO for Pizza Hut. "So for the candidates to be able to show that they're in tune with all the issues, we felt a pizza-related question on behalf of The Pizza Party was very appropriate for a town hall debate."
Meanwhile, it's highly unlikely that anyone will manage to slip this question into the debate, especially since attendees are vetted by Gallup. However, since the debate does take place at Hofstra University, we imagine some college kids might gamble and risk embarrassment on live national television for free pizza for life (nope, still $15,600 for one free pizza a week for 30 years.) Nice marketing gimmick, Pizza Hut. But please, nobody do this. We'd much rather hear Mitt Romney explain what he meant by the 47 percent.