Domino’s India Unveils the BurgerPizza

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“Looks like a burger, tastes like a pizza”

This hybrid food allows for a portable pizza-eating experience. 

Domino’s India makes a burger pizza, but it’s different from what you may think.

Instead of burger-inspired toppings on a regular pizza, Domino’s has created a pizza in burger form. Its tagline – “Looks like a burger, tastes like a pizza” – sums it up perfectly.

The ingredients – herbs, vegetables, tomato sauce, and mozzarella cheese – are “all oven baked together to perfection,” said  S. Murugan Narayanaswamy, senior vice president of marketing at Domino’s India. “We aim to address the desire for a burger through a new kind of pizza, the BurgerPizza,” he said.

The BurgerPizza costs 89 rupees, about $1.33, and is available in two vegetarian and two non-vegetarian varieties.

“It only looks like a burger, but has all the goodness of a pizza inside,” said Dev Amritesh, president and chief business officer of Domino’s India. “Burgers in India are all-day escape and fun food while pizzas are becoming meal replacement and comfort food. The ‘all day, individual consumption occasion’ is an opportunity that is incremental to Domino’s. BurgerPizza is our offering for this opportunity.”

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