A new campaign by Burger King and advertising agency David Buenos Aires wants to show appreciation to those whose last name is Parrilla, which means “grill” in Spanish, by giving them a gift of a lifetime: all the Whopper sandwiches they could possible need.
In the ad, people talk of being taunted by others because of their names, especially when they were younger, Adweek reported.
“Many times kids don’t realize how hurtful they can be,” one person says in the video.
However, Burger King doesn’t find anything wrong with the name at all — because that’s how the restaurant chain says it cooks its burgers.
“At Burger King, we flame grill and we are proud of it. It’s how we cook our burgers. So, as of today if your last name is ‘Grill’ you get a lifetime supply of free whopper sandwiches,” Burger King writes in a letter to all Parillas in the video.
“We are proud to belong to the Parrilla family for more than 60 years,” Lucina Cabrejas, marketing director at Burger King Argentina, said in a statement, “and the best way to put it is by recognizing for life those who bear that surname.”