Earlier this month, we noted the overall disappearance of Ronald McDonald from the McDonald’s spotlight, seemingly in an attempt from his parent company to grab onto a fresher and more health-conscious image.
Alas, it appears we spoke too soon. Perhaps in response to Taco Bell’s campaign in which real people named Ronald McDonald waxed poetic about Taco Bell’s breakfast menu, or maybe in keeping with the company’s decision to focus on what works, or as I suspect, a combination thereof, McDonald’s has resurrected Ronald, and he’s on Twitter.
Rather, he’s a hashtag on Twitter at #RonaldMcDonald, at least for now, while the company plays around with how best to bring its longtime mascot into the age of millennials. McDonald’s will incorporate Ronald into its existing social media accounts, and bring him back into its television ads later this year, the company announced.
Ronald will have two new outfits designed by a Broadway costume designer, and will take an active part in the company’s social media presence.
“Selfies …here I come! It’s a big world and now, wherever I go and whatever I do...I’m ready to show how fun can make great things happen,” said the clown of his imminent return.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.