McDonald’s Gently Ousting Ronald McDonald for Fresher Image

McDonald's has turned its focus to its produce suppliers, while its longtime mascot Ronald McDonald is nowhere to be found

McDonald's
McDonald's appears to have quietly ousted its former mascot in favor of a healthier look.

McDonald’s has seemingly increased its commitment to healthier menu options, or at least the appearance thereof, by gradually reducing the visibility of Ronald McDonald, the company’s cheery mascot of more than five decades. In his place, McDonald’s has turned the spotlight on its suppliers, the team of people responsible for providing McDonald’s with its produce.

The new superstars, divided by produce, are apple supplier Mike Dietrich, fish supplier Kenny Longaker, beef supplier Steve Foglesong, lettuce supplier Dirk Giannini, and potato suppliers Frank Martinez and Jenn Bunger.

Each supplier has been introduced with a full-page spread and a video profile so you can get to know the farmer or fisherman behind your McDonald’s order.

As for Ronald, I couldn’t find him anywhere on the site (although I did discover that McDonald’s has different websites for tweens and Asians), although I suspect he’s still lurking around here somewhere. Ronald remains the namesake behind the Ronald McDonald House Charities, which provide housing for families that have a young child in the hospital.

As McDonald’s looks to keep up with the healthier preferences of consumers, it looks like the company is hoping to revitalize sales with a more wholesome image.  

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
Strawberry Brie Grilled Cheese

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human