Loneliness Is Cold: Dairy Queen Releases a Blizzard Treat Just for Singles

Dairy Queen releases ‘The Singles Blizzard’ — a decadent treat stuffed with salted caramels and Reese’s peanut butter cups

If he liked it, then he should have put ice cream and truffles in it.

It’s time to put away the usual tubs of ice cream and bottles of liquor, all you heartbroken single ladies and gentlemen.  Dairy Queen has the perfect ‘sinful’ treat to indulge in this Valentine’s Day: The Singles Blizzard.

We’re pretty sure that anyone can order the Singles Blizzard, regardless of romantic status, but those who are unlucky in love may want to pay close attention: This limited-edition Blizzard treat features salted caramel truffles (salted with the tears of your ex), Reese's Peanut Butter Cups, and peanut butter topping, blended with Dairy Queen's soft serve ice cream.

Dairy Queen insists, however, that it doesn’t pity single people and that it isn’t perpetuating the stereotype that anyone not in a relationship on Valentine’s Day should be digging into gobs of peanut butter ice cream. Instead, it is celebrating single-dom. After all, according to Dairy Queen’s data, half of all unattached Americans describe themselves as “proudly single” and 72 percent of singles enjoy Valentine’s Day.

“Single Americans now outnumber those who are married, so we felt the time was right to honor our single fans," says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation.


Get yours from now until February 14.