Tweet to Order: Domino’s Will Soon Let You Order Pizza via Emoji
Some call millennials the lazy, entitled generation, but this is taking that description a bit too far. Beginning May 20, you’ll be able to order pizza just by tweeting at Domino’s. Feeling extra desperate for some ‘za? If you’re a regular customer, simply tweet the pizza emoji at the Domino’s Twitter handle and a real-life pizza will arrive at your door. It’s called the “tweet to order system,” and it’s the first of its kind amongst national pizza chains.
"It's the epitome of convenience," CEO Patrick Doyle told USA Today. "We've got this down to a five-second exchange."
Hey, when you’re craving some stuffed-crust pizza, sometimes you just don’t want to pick up the phone or fill out an online order: you want instant gratification, with pepperoni on top. You can order Domino’s with a tap of your smart watch, too.
This is also good news for Twitter, a company that is hoping to become a commercial hub in addition to a social medium.
"Our hope is that advertisers will keep innovating this way," Twitter spokeswoman Genevieve Wong told USA Today. "Twitter is the best platform to be creative like this."