statue of liberty

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Oreo Flies Drones Over New York City for a ‘Height-Defying’ Dunk Challenge

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The marketing stunt aligned with National Oreo Day and the cookie’s 105th anniversary
statue of liberty

IMANDRA / Shutterstock

line-height:140%;mso-fareast-font-family:"Quattrocento Sans"">The “Drone Dunk” challenge took place along the East River.

Last month, Oreo launched its Dunk Challenge campaign, which kicked off with Shaquille “Shaq” O’Neal going head-to-head in milk-dunk challenges with cookie lovers in New York City. This week, Oreo took things to new heights, literally — the cookie brand flew giant, cookie-shaped drones over the New York City skyline.

For the “Drone Dunk,” five drones flew over 300 feet in the air to dunk the cream-filled cookies into thousands of cups of milk set up on a barge, according to the brand.

Oreo says they even enlisted the help of real pilots to fly the drones as high as the Statue of Liberty.

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Even if you don’t have an Oreo-shaped drone, you can still participate in the Dunk Challenge by posting a photo or video of your dunk on Twitter and Instagram and including the hashtag #OREODunkSweepstakes. The sweepstakes will be open through April 30.