Last month, Oreo launched its Dunk Challenge campaign, which kicked off with Shaquille “Shaq” O’Neal going head-to-head in milk-dunk challenges with cookie lovers in New York City. This week, Oreo took things to new heights, literally — the cookie brand flew giant, cookie-shaped drones over the New York City skyline.
For the “Drone Dunk,” five drones flew over 300 feet in the air to dunk the cream-filled cookies into thousands of cups of milk set up on a barge, according to the brand.
Oreo says they even enlisted the help of real pilots to fly the drones as high as the Statue of Liberty.
Even if you don’t have an Oreo-shaped drone, you can still participate in the Dunk Challenge by posting a photo or video of your dunk on Twitter and Instagram and including the hashtag #OREODunkSweepstakes. The sweepstakes will be open through April 30.